“Real copywriting is the deconstruction of marketing goals, and the construction of salesmanship. ”
― John Carlton, The Entrepreneur's Guide To Getting Your Shit Together
Copy Writes Copy was created not long ago by me, Robert Latimer - the guy with the beard - because I have an annoying habit of criticizing the work of others - there were other reasons, but my habit was a driving force.
I had good reason though...
Writing good copy isn't easy, but so many think it is.
The result is often fabulously designed and expensive looking websites ruined by boring, generic and confused copy.
So I had to prove myself, and Copy Writes Copy was my way of doing it. I set out to create a copywriting agency that produced copy that not only converted browsers into paying customers, but also satisfied even the most pedantic of readers.
It wasn't easy, but with some serious hard work, hundreds of pitches to businesses far and wide, and more fifteen hour days than I'd like to admit, Copy Writes Copy started to form.
I was now happily rewriting the sort of copy I'd been regularly (metaphorically) tearing apart, and my rewrites were proving to be the professional, readable and engaging copy businesses were looking for.
And today, almost a year later, Copy Writes Copy is going strong and growing.
We work with businesses big and small, and the projects we take on range from rewriting websites, creating websites, social media management, blogging and creating blogging websites, sales emails and more.
All types industries and sectors have used Copy Writes Copy, including digital marketing, IT, beauty, education and antiques dealers.
And the clients we've had so far are raving about the benefits of having professional, SEO- friendly and wickedly original web copy to go with their beautiful websites.
'Can thoroughly recommend them , hassle free website built and nice guys too' Payne & Daughters Antiques.
'Hi Rob, just wanted to thank you for auditing my web page. I spent some time applying the changes you recommended and my SEO score went from 65% to 78%! BOOM!' margaretlifecoaching.com
Oh, and I'm still a critic - some things are never going to change.
Copywriting is sexy.
Not at all.
Copywriting is sexy.
Everywhere we look we see examples of how genius copywriters have used words, simple clusters of ancient symbols to create deliciously effective hooks and descriptions that make people sit up and pay up.
We don't even know it's happening - we're under their spell, these words have caught hold of us, and before we know it we're buying another mattress, and this one remembers the names of all our one night stands.
Robert Latimer, founder of Copy Writes Copy.
You're looking for a professional and affordable copywriter... But why should you choose Copy Writes Copy?
Instead, let's ask why you need us.
We don't know what business you're in, but I bet your competitors are like our competitors - either delightfully un-professional - barely a competitor, or frighteningly original and prolific, the sort that leaves you bereft of sweet dreams as you search for new ways to stay ahead.
The only way you're going to stay ahead of this dream-robbing rival is by hiring a copywriter who has no intention of producing trite copy
We've tried fitting in, doing what the bad ones do, but we're tired of clichés, the melancholy tunes of overused and dried up marketing tropes that stagger the well-trodden path to mediocrity.
We want to create the copy that your competitors copy, the sort of copy that your customers want, need and respond to.
We'll dig down deep, find out what truly excites them. We'll discover their pleasure points, their weak spots, what makes their legs tremble, their hearts race and finally draws their wavering fingers to the button that says...