What's the point in a blog?
Some say it's dead.
'Don't write a blog,' they say. 'The idea's dead. You have to be on YouTube - that's how you get traffic to your website.'
They're not wrong about YouTube. Video is a great way to get noticed, but really..?
We hate how we look on the screen, and as soon as the camera's pointing in our direction, we do all sorts of weird and unnatural sh#t.
We're not saying don't do a video, We're just saying it's not for everyone, but there is an alternative - blogging.
It's certainly not dead. In fact, in 2021 77% of internet users are reading blogs, and the average reader spends 37 seconds on a good blog - surely that's enough time to really show them your stuff.
Yeah, stats are great but, what exactly is a blog?
A blog is a collection of articles, often attached to your website that relate to your business or organisation.
It's a chance for you to demonstrate how good you are at what you do, to connect with your customers and draw organic traffic to your website.
In marketing terms, a blog is Content Marketing - the process of building trust with your customers by offering them valuable content without any hard sales tactics.
It is a long-term strategy, but when done well, it can go on working for years.
And, when Copy Writes Copy writes your blog...
We'll get across what you want to say using modern copywriting techniques proven to engage and keep people reading. We'll keep it informative and entertaining in words and images (including embedding YouTube videos), all the while sticking to your brands guidelines and tone of voice.
And for now, in the words of John Keats, 'that is all ye need to know.'